Why choose SEAT cars
Everyone knows SEAT cars, but maybe not what they do backstage. The moment you turn on the engine a beautiful process comes to an end: a multifaceted behind-the-scenes that starts with an idea of a car.
SEAT’s journey started more than 60 years ago. Their history is made up of the millions of stories that have come out of each and every car that they’ve manufactured.
Launched in 1953, the 1400 was the first SEAT: a big comfortable high-class saloon car. Its impeccable design was a big hit with Spanish drivers, and so it became an icon of its time.
In 1984 the SEAT Ibiza achieved a milestone for the company: it kicked off their expansion abroad. With more than five million units sold, it is the flag bearer of our young and spirited brand across the world.
Every detail counts when it comes to crafting SEAT cars. SEAT immerse themselves in the essence of design to express their values and character. This is how they take perfection to the next level and turn beauty into another of their skills.